Lisa Pride is the Founder and Director of The Dahlia Patch, a boutique flower farm and experiential brand located in the Southern Highlands of NSW. She leads the organisation with a strategic focus on quality, customer experience, and community engagement, positioning The Dahlia Patch as a distinctive and trusted destination within the region’s agritourism and creative industries.
With a professional background in women’s wellbeing and community support, Lisa brings a strong foundation in emotional intelligence, service design, and human‑centred leadership to her work. This expertise informs her approach to building a brand that prioritises authenticity, connection, and meaningful engagement across all customer touchpoints.
Under her leadership, The Dahlia Patch has evolved into a multifaceted operation encompassing premium flower production, curated events, and community‑focused experiences. Lisa oversees all aspects of business strategy, brand development, operational management, and guest experience. Her commitment to excellence ensures that every interaction — from on‑farm visits to digital communications — reflects the organisation’s values of quality, care, and belonging.
Lisa is recognised for her narrative‑driven approach to product and brand development. She curates and names new dahlia cultivars that honour legacy, place, and emotion, creating a differentiated offering that strengthens The Dahlia Patch’s identity and market presence. This storytelling lens has become a signature element of the brand and a key driver of customer loyalty.
Beyond production, Lisa has positioned The Dahlia Patch as a hub for adult community engagement. She designs and delivers a range of experiences including creative workshops, seasonal harvest events, including Devonshire Teas and small‑group gatherings. These offerings support the business’s broader mission to foster connection, wellbeing, and social cohesion within the Highlands community.
Her leadership style is defined by clarity, consistency, and a commitment to sustainable growth. Lisa manages the business with a focus on operational integrity, customer satisfaction, and long‑term brand stewardship. She is dedicated to creating an environment where visitors feel welcomed, valued, and connected — an ethos that has become central to The Dahlia Patch’s reputation.
Through her strategic direction, Lisa continues to expand the reach and impact of The Dahlia Patch, establishing it as a premium, experience‑driven brand that blends nature, community, and thoughtful design.