By Board Director Simon Harris
The rise and rise of Artificial Intelligence (AI) brings exciting possibilities for small businesses. It can automate tasks, boost marketing efforts, and speed up content creation. However, like any new technology, it has its pros and cons.
AI offers small businesses a range of advantages that can boost productivity and efficiency. It can automate repetitive tasks, you can analyse large amounts of data quickly, uncovering valuable insights to make smarter decisions and stay ahead of the competition. Plus, AI tools make marketing easier by personalising campaigns, writing engaging blogs, and creating impactful LinkedIn posts with very little effort.
In addition, we can now draft up detailed marketing plans, website content, graphic design, logo creation, write simple code, newsletters, and video creation, and we are just scratching the surface.
If you can benefit from some of the functions mentioned above, great, jump in and try it out, you will be amazed.
This month I had Ai create an Avatar of me and write up a sales script based on my ideal client. I then imported the Avatar and script to a 3rd AI tool that bought it all together with an Australian accent! No lights, camera, action required at all!!!
You can even have AI write poems, songs, books and much more.
AI is here, it’s not going anywhere. As Gary Vee said recently, AI can be compared to the introduction of the tractor to the farming community, it’s coming, and it makes many jobs on the farm redundant.
For those who carry out these functions, your job is to understand how to add value beyond the output of these AI tools, be 1 step ahead of your competitors and make sure you use the tools to give you an advantage or risk the chance of being replaced!